Direct-to-consumer brands are the most talked about entities in apparel–and not just by their legions of consumer fans. These companies have industry insiders' attention too. And it's no wonder. In some ways, these upstart businesses are the ray of light in an otherwise stormy retail landscape. With new virtual (and physical doors) opening every day, they're a nice counterpart to the 6,500 boxes that have gone dark throughout early May 2019–a number that even outpaces the 5,800-plus that shuttered in 2018.
Those vacant boxes stand as testaments to the need for change.
Sourcing Journal's report, The DTC Takeover examines the ways in which digital natives are changing every facet of the industry–and the pace at which they're doing so.
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