Courtesy of the pandemic, home goods have become a hot category.
During stay-at-home orders, 78 percent of consumers described their home as a "sanctuary." As health precautions kept consumers spending more time at home, two in five shoppers have spruced up their living spaces, and this has translated to sales. U.S. consumers' home textiles purchases were up 19 percent year-over-year in 2020.
With Covid-era nesting, home is where consumers are spending their time and money, and this trend appears to be continuing.
As consumers look to freshen up their living spaces with a focus on health and comfort, Lenzing's soft-yet-strong TENCEL™ branded lyocell and modal fibers can help meet their increasingly high expectations. These fibers also offer the desired combination of design potential and durability for products that will look good and last.
Download the report to discover how to incorporate TENCEL™ into three different categories of home goods.
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